Monday, 22 December 2008
Whopper Virgins
Following a Hot Dog post, I thought maybe one about burgers. The Whopper vs Big Mac rivalry is an ongoing opposition. This time Burger King's Miami-based creative agency Crispin Porter + Bogusky offer a new take on an old brief, conducting a taste test where the participants have never heard of a burger. The scope of the research has led to a really interesting campaign.
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