Two really nice ads from Wieden + Kennedy for Coca-Cola played out during the famous Superbowl ad breaks.
I like the Avatar film. I think it raises an interesting issue concerning the human drive behind online activity, particularly the increasing importance of online personas. The ad centres on the meeting of two people in the real world, while digital avatars roam the streets with some repeatedly changing their digital appearance. The main characters’ encounter takes place when the bloke orders a bottle of Coke, taking the girl out of her online persona and into the real world.
1. "Heist"
2. "Avatar"
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