Wrigley's Extra has launched a campaign celebrating extra time in football matches. The 90+ Extra sponsorship, visible at games on the perimeter boards, big screens and match-day programmes confirms theses crucial moments, which frequently change the result of a game, just look at some of the December Premier League matches.
Here in the Fulham match-day programme, the ad relives the dramatic extra time moment in Fulham’s famous 2-3 victory against Man city, with the late goal from Kamara keeping Fulham's premier league dreams alive.
Following a Hot Dog post, I thought maybe one about burgers. The Whopper vs Big Mac rivalry is an ongoing opposition. This time Burger King's Miami-based creative agency Crispin Porter + Bogusky offer a new take on an old brief, conducting a taste test where the participants have never heard of a burger. The scope of the research has led to a really interesting campaign.
While looking into T-Shirt launchers, I uncovered a further realm of possibility with regard to firing popular objects at stadium crowds. Ice cream was interesting but the Hot Dog launcher was for me the most exciting innovation in this particular field. The video below is a documentary charting the invention of the Hot Dog launcher.
A personality test based on the writing style of a blog. Simply type in your blog address on the site and the results will be provided, revealing an explanation of your personality type and a look into your brain activity. Not really sure how it works, but always up for a little instant psycho analysis!
Taking the hassle out of organising a game of footy. On the site you can set up a match, then send out invites to your team, who can respond to the fixture by text or email. The games are automatically updated when players reply and you can store all your team's information on site.
This is a little bit too much fun - Sephora have produced a Mistletoe Makeover, takes a little while to setup but the result is very funny or at least it was when using a picture of me (perhaps not the target audience).
I really like this from Crush and Lovely, nice idea and some great responses. Often its the simple questions which provide the most interesting answers.
From the site: We had an idea. Go to a place. Ask fifty people the same question. Film their responses. Crush & Lovely ‘Moving Pictures’ is our new division dedicated to original web films and video content, in partnership with Deltree :: So go ahead, ask yourself…
The Italian artist Maurizio Savini creates sculptures out of chewing gum. His work relates to childhood memories and aspirations as well as the sensual experience of chewing itself. Better than stuck underneath a Microsoft Surface.
Ages ago I posted about those futuristic tables - Spurred on by the those sophisticated tables in the new Bond film, below is The Possibilities video for the Microsoft Surface
A T.V. campaign for Meat and Livestock Australia. The agency was BMF Sydney. This is a ridiculously convincing take on a romantic comedy film trailer. For some more lamb related information.
Coffee drinkers at 7-Elevens across America are casting their vote. Participants choose one of the two election coffee cups depending on their political preferences. The votes are being recorded and results of the favoured presidential candidate appear in USA Today as well as being tracked on the website. According to the site the 7-eleven voters have successfully predicted the result of the last two presidential elections.
The first ever television commercial broadcast in the U.K. was for Gibbs SR toothpaste. It went out on 22nd September 1955. As tinglingly fresh as it has ever been.
The Canadian brand Peak Freens Lifestyle Selection has produced a web series in a very funny soap opera style. All the short episodes can be viewed at the site, with discussion forums, email updates and cast information. Enjoy the happenings of Glamora County.
In an effort to promote books and reading, the New Zealand book council have created a campaign to encourage office workers to read during their working day. It disguises reading material as office documents. It doesn't take itself very seriously (Widows bc!) but is actually pretty convincing.
There seem huge possibilities for augmented reality technology. It involves real world and computer generated images. Below is a logo recognition application for mobile phones. Over 100 logos can be used by the ARL application.
New Campaign by DDB for Harvey Nichols' new store in Bristol using Wallace and Gromit. The two characters have received a stylish new look in keeping with the high end fashion of the retailer.
The video below outlines how the campaign was made.
Doritos Collisions arrives with a wallop! Launch night of the new campaign was a brutal contest between the four characters representing the flavours. The flightless feathered fury remains my champion.
The Battle for Your Tastebuds Is Now On! The bebo site
The idea is to bring people together using the power of film. To see the world from alternative viewpoints. Worthwhile project and this video 'what if...' is amazing.